提起意大利制造，人们自然会想起意大利的时尚奢侈品，意大利制造之所以蛮声世界，究其原因便是以品质与设计著称。但是“意大利制造”不仅是指时尚奢侈品，还包含了众多领域，如美食美酒、以及名车游艇等等。走进这些手工作坊或生产车间你能深深感受到意大利制造的精髓，正是这股执着的传承精神让他们的产品持续荣耀。意大利全境均有不同的品牌分布，他们有各自不同的特点，本次选题正是追寻意大利制造的荣光，从南到北，以时尚之都米兰为起点，直至南部热情的卡拉布里亚大区，深度呈现独特的意大利之旅。
T&L： Lifestyle in Italy is deeply rooted in the hearts of the people， please introduce the definition and the scope of "made in Italy"， whether can understand is a luxury product？
Mr Laspina： ” Made in Italy" is a term， is an impression that used for many products made in Italy. We also think some products are excellent， today when we say “made in Italy”， we always think about some Italian products are always with well/good design， good materials， good finishing， and good quality. "Made in Italy" is an impression of something they bought are the best from the market， reputation of Italian product was obtained because of its high quality， materials， or finishing， they are not considered as luxury products. Because you know the content of luxury is changing.20 years ago， it is not luxury， but today it may be luxury products， the concept was changing， may be it got changing again. But for the moment， I think more and more people ，particularly in China，“made in Italy” means “quality”-very high quality， and because of that， in some cases we are considered it as luxury products. So that we can say it means luxury products in some cases， why means luxury？ Because some of these products are limited version with high quality， materials， so “made in Italy” is festival high quality， but in many cases， today means “luxury”.
T&L： When mentioned Italian luxury fashion， more people will think Milan， Florence， whether in Italy’s southern provinces have also conforms to the "made in Italy" brand？ Can you explain the difference with the Northern provinces？
Mr Laspina： In fact， when we talk about“made in Italy”， we are considered that some product is excellent， and high quality of products are made in many different areas of Italy， because in Italy， production is also with competition， tradition， and innovation. There are competition in good materials， design， and more than quality. That is why we can find very good industries and products in all over the Italy. Of course， some of they are most important brands， and developed in northern Italy， but we do not forget that some kind of excellent products， such as shoes， bags， also jewelry， can be also located in some areas of South Italy， where this activity are going for many countries. Now， of course most international brands are based in the northern Italy， but more and more people， particularly in China， lots of Italian companies are entering into Beijing， Italian brands are expanding. China is becoming most important market of luxury products. We can see growing number of Italian companies are already famous in other countries. To be introduced in China， and we also see growing number of business people and customer are looking for new products. For the Chinese market， particularly looking for products that we called quality products， customers are not only for the brand， their market are opening up for whenever is high quality. They are fascinated by something that is made with limited number； people are more and more fascinated by exclusive products， which is why the brand of southern Italy are going to be successful， and after that they want going to be successful in China. The difference from northern and southern is the scale. The production scale in northern Italy is very strong， but in southern Italy， many factories are still at family level， in northern Italy， there are more advantages in organization， so their brands are famous around the world than southern Italy. That is the difference. China markets are looking for excellent traditional products， for example hand made products. So at the end， however there is difference between northern and southern of Italy， but the quality of the products are common high.
